SPECIAL LAUNCH OFFER
Would you like a discount when the online version of Linda Scannell's popular Photography for Busy Business People course launches later in 2014?
Sign up here for your £20 off voucher when the course launches and some tips and hints to get you started until the full course is ready.
NO SPAM PROMISE: I hate spam so I promise not to sell your details on to other organisations. You'll always have the option to unsubscribe in our emails.
Feedback from attendees of Linda's classroom based workshop
Linda came along to our charity's office to deliver a workshop to ten people who undertake a variety of roles for the organisation. In an increasingly digital world, Cord requires more and more imagery of its work and on a very tight budget, we need our programmes and fundraising team members all to be more competent at taking photos to share with our supporters. Linda delivered a first class training workshop, helping all the participants understand how to get the most from their cameras, including iPhones, compact cameras and DSLRs. We got some great tips and everyone came away feeling more confident with taking pictures of Cord's work. In addition, discussion around the legal aspects and consent was a really valuable element to the training and essential for any charity to be aware of.
I have worked with Linda previously, when she took fantastic photos for a client advertising campaign. Today, however, I attended one of Linda's courses "Photography for Busy Business People". As well as being able to take brilliant photos herself, Linda is generous about sharing tips and techniques through her courses. For the first time ever I feel like I'm in with a chance of being able to take a decent picture to accompany my social media, or if I just need a quick shot for a client website. She managed to cover loads of information in just two hours (technical, composition, permissions etc) and pitch it perfectly. I'll definitely continue to work with Linda when I need a proper shoot doing, but the course has given me the confidence that I can take the odd competent shot when a client needs one. And my holiday snaps this year are going to be a million times better than any previous ones too
ABOUT THE COURSE
Aimed at: Business owners and their staff who don't want to become photographers but who do need to take usable photos for social media, blogging and PR purposes to promote their business.
Pre-requisites: You just need a smartphone or digital camera
Length: Study at your own pace. The course is split into bite-sized sections of video and PDF files that will take 5 to 15 minutes each to do - perfect for fitting into your busy day. Total study time is approximately 3 hours.
Why you need this course: Photos play a key role in your marketing. The majority of people have a preference for visual learning, which means they engage better with pictures than words so you need photos that tell your story on your website, blog and in your printed marketing materials. They're even more important now with social media because your tweets and Facebook posts are far more likely to get shared if they include an image. And if you issue press releases, with fewer local newspapers having their own photographers, you'll need good images to accompany those as well. But if you're a small business you might not have the budget to get a professional photographer in regularly so you'll want your staff to be capable of producing usable photos of work you've done for clients, events you attended, etc.
What we cover
- Creating usable photos
- Telling your story with photos
- Tips and hints on getting great people pictures
- Composition ideas to give your photos more impact
- Getting your photos out there - sizing for social media, adding words, permissions, and naming
I'm an award-winning photographer and filmmaker based in the UK. I run a successful business using my documentary, portrait and fine art photography skills to create images and films for a variety of companies from sole traders to large corporates. I've been interviewed about my work on local radio and TV and write articles on photography for magazines and blogs.
I'm also an experienced trainer and I've been writing and running courses on various topics for most of my adult life. The idea for "Photography for busy business people" came from numerous conversations I had with the people I met networking. They knew they needed good images to show off their products and services on their blogs and social media accounts, but they either didn't have the money to invest in a professional photographer or they were creating one off pieces that they wanted to photograph before they delivered them to their client. They were so busy running their businesses they didn't have time to wade through the thousands of online tutorials to pick out what they needed either. So in 2014 I developed the "Photography for Busy Business People" workshop. The lovely feedback from participants convinced me that I needed to convert it into an online course so more business people could benefit. I'm putting the finishing touches to the course now, so you'll be able to enjoy it soon.
If you'd like to see lots of examples of my work, check out my photography website www.lindascannell.com